We help owners and investors choose the brand, the operator and the contract model for a new or existing hotel. We run the process from defining the project’s goals and shortlisting the brands that fit the location and concept, through inviting selected partners into the RFP, to comparing offers and negotiating the commercial and operating terms of the agreement.
Depending on the project, the objective and the owner’s experience, we assess franchise, management or long-term lease. We compare the base and incentive fees offered, guarantees, performance tests, the brand’s commitment and its effectiveness, owner control and exit terms. We negotiate the commercial terms of franchise and operator agreements, then support the negotiation of the operating terms that follows. The recommendation reflects the hotel’s economics, location, positioning and expected performance.